What a click costs
Last updated 23 September 2026
You pay a fixed amount for each valid click from Sooqly to your shop, depending on the product's category, from a prepaid balance; nothing for being listed and nothing for impressions.
The rates
This table is read from our price list, so it always shows the current rates.
| Category | Cost per click | October to December |
|---|---|---|
| Electronics | AED 0.60 | AED 0.72 |
| Appliances & TV | AED 0.70 | AED 0.84 |
| Home & garden | AED 0.45 | AED 0.54 |
| Fashion | AED 0.35 | AED 0.42 |
| Beauty & personal care | AED 0.40 | AED 0.48 |
| Baby | AED 0.40 | AED 0.48 |
| Sports & outdoors | AED 0.45 | AED 0.54 |
| Auto & tools | AED 0.45 | AED 0.54 |
| Grocery | AED 0.15 | AED 0.18 |
| Other categories | AED 0.45 | AED 0.45 |
- In October, November and December, rates are 20% higher. The rate card we set up when you sign up contains these fourth-quarter rates.
- Categories that are not in the list cost AED 0.45 per click.
- Prices exclude VAT; 5% VAT is added when you top up.
- A Sponsored placement adds your winning bid on top of the rate for that click (sponsored placements).
Top-up and welcome bonus
The smallest top-up is AED 200.00 before VAT. Your first top-up earns bonus credit:
| First top-up (before VAT) | Bonus credit |
|---|---|
| AED 1,000.00 or more | 20% |
| AED 5,000.00 or more | 30% |
The bonus is added to your balance as credit. It is not on your invoice.
A worked example
Only the cost per click comes from our price list. The other inputs are examples: use your own conversion rate and average order.
| Example | |
|---|---|
| Cost per click (Electronics) | AED 0.60 |
| Clicks in a month (example) | 1,000 |
| Cost of those clicks | AED 600.00 |
| Conversion rate (example, your own) | 2% |
| Orders | 20 |
| Average order (example, your own) | AED 1,500.00 |
| Revenue from those orders | AED 30,000.00 |
| Cost per order | AED 30.00 |
| Marketing cost as a share of revenue | 2.0% |
Compare the cost per order with what an order costs you through Google Shopping or other paid channels. If Sooqly's cost per order is lower, every extra click pays.
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