sooqly

Terms of use

Last updated 23 September 2026

What Sooqly is

Sooqly is a price comparison and price-tracking service for the United Arab Emirates, operated by [Company legal name] (trade licence [Trade licence no.], [Licensing authority]). We show offers from stores we do not operate; the purchase, delivery, warranty and returns are between you and the store.

Prices

Prices are in AED and include VAT. The total shown includes delivery to the emirate you choose and, for cross-border stores, estimated import VAT and customs marked “Estimated”. Stores update prices at their own pace; the price at checkout prevails.

Real-discount labels and signals

Labels such as “Real deal”, “Fake sale” and the Buy / Wait signal are computed from the price history we collected. They are information, not financial advice, and can be wrong.

Advertising and affiliate links

Sooqly is independent. We may earn a commission from the store or an affiliate network when you buy through a link, and some stores pay per click or for placement. This never changes the price you pay or the order: offers are sorted by total price, and every paid placement is labelled “Sponsored”. Links to stores go through sooqly.ae/go to count the click.

Advertising content on Sooqly is published under UAE Media Council Advertiser Permit [UAE Media Council Advertiser Permit no.].

Reviews

Reviews are invited after a confirmed order and marked “Verified purchase”. We publish every review, negative ones included, and only remove abuse.

Accounts and alerts

One account per person; you are responsible for the contact details you register. We may limit the number of alerts and lists per account. You can download your data or delete your account at any time from your account page.

Liability

The service is provided as is. To the extent permitted by UAE law, Sooqly is not liable for losses arising from a store’s price, availability, delivery or product.

Law and contact

These terms are governed by the laws of the United Arab Emirates and the Emirate of Dubai. Questions: hello@sooqly.ae.

Values in [brackets] are replaced with the official company details before launch.